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Cabinet Brand · Seven Collections, Contemporary to Classic

ROC Cabinetry — Styles & Colors

ROC Cabinetry is the line we bring out for homeowners chasing a clean, contemporary look: sleek slab doors, matte finishes, and a palette built for newer construction and condo remodels, backed by solid hardwood face frames and dovetail drawer boxes.
Modern slab-style ROC Cabinetry kitchen cabinets in a Palm Beach County home
30%–60%
Off retail
ROC Cabinetry logo

30%–60%

Off retail pricing

Free

Design consultation

5 Brands

Compare all five cabinet brands below

2–4 wks

Typical delivery

Local Pick Up

Available within 3 days with limited lines and colors

Overview

What is ROC Cabinetry?

ROC Cabinetry is one of the cabinet manufacturers we carry at Universal Factory Direct, alongside US Cabinet Depot, Forevermark Cabinetry, ROC Cabinetry, Waypoint Living Spaces and WeatherStrong. It is built around solid hardwood face frames, half-inch plywood box construction, and 5/8-inch hardwood dovetail drawer boxes, and its finish catalog leans clean and contemporary across seven collections, which is why it is one of our most requested lines for newer builds, high rises, and waterfront condos.

As a factory-direct dealer, we sell ROC at prices typically 30%–60% off retail below comparable retail cabinet lines, without cutting any corners on the construction details that actually matter. Every ROC cabinet includes a one-year limited warranty covering manufacturing defects.

ROC Cabinetry drawer and door construction detail

Construction

Solid construction under every finish

A sleek slab door is easy to fake with a cheap laminate face over a weak box. ROC's construction is built to hold up long after the finish wears in.

  • Solid hardwood face frames and door frames
  • Half-inch solid plywood dovetail box construction
  • 5/8-inch solid wood dovetail drawer boxes with plywood bottoms
  • DTC full-extension, soft-close, 6-way adjustable drawer glides and hinges
  • Natural wood veneer, UV-coated cabinet interiors
  • TSCA Title VI compliant and KCMA Certified construction

Plywood construction is especially important on the coast, where humidity and salt air are harder on weaker cabinet materials. ROC's boxes hold their shape through Florida's long, humid summers far better than a particleboard alternative.

Collections & Finishes

Seven collections, one build standard

Compare every ROC series below. Digital colors vary; confirm finish samples, construction and current availability before ordering. Curious how ROC stacks up against our other brands? Our lineup includes US Cabinet Depot, Forevermark Cabinetry, ROC Cabinetry, Waypoint Living Spaces and WeatherStrong. Browse our styles, colors and brands guide for more help.

Shaker Series

A timeless recessed-panel profile with substantial rails, equally comfortable in a traditional kitchen or a relaxed coastal home. Pair a light perimeter with a darker island for contrast.

Colors: Shaker White, Shaker Origami White, Shaker Gray, Shaker Pebble Gray, Shaker Natural Wood, Shaker Charcoal Black, Shaker Jade Green, Shaker Cotton Oak.

ROC Cabinetry Shaker White door finish
Shaker White
ROC Cabinetry Shaker Origami White door finish
Shaker Origami White
ROC Cabinetry Shaker Gray door finish
Shaker Gray
ROC Cabinetry Shaker Pebble Gray door finish
Shaker Pebble Gray
ROC Cabinetry Shaker Natural Wood door finish
Shaker Natural Wood
ROC Cabinetry Shaker Charcoal Black door finish
Shaker Charcoal Black
ROC Cabinetry Shaker Jade Green door finish
Shaker Jade Green
ROC Cabinetry Shaker Cotton Oak door finish
Shaker Cotton Oak

Inset Series

Furniture-inspired inset doors sit within the frame, adding tailored detail and visible craftsmanship. White keeps the look light, while stained oak and brown finishes bring warmth.

Colors: Inset Origami White, Inset Hazelnut Oak, Inset Truffle Brown.

ROC Cabinetry Inset Origami White door finish
Inset Origami White
ROC Cabinetry Inset Hazelnut Oak door finish
Inset Hazelnut Oak
ROC Cabinetry Inset Truffle Brown door finish
Inset Truffle Brown

Escada Series

Bold, straight lines and refined detailing offer a contemporary alternative to standard Shaker. Painted neutrals, deep blue and stained woods let you choose a quiet backdrop or a statement island.

Colors: Escada White, Escada Dove, Escada Vintage Wood, Escada Midnight Blue, Escada Honey Maple.

ROC Cabinetry Escada White door finish
Escada White
ROC Cabinetry Escada Dove door finish
Escada Dove
ROC Cabinetry Escada Vintage Wood door finish
Escada Vintage Wood
ROC Cabinetry Escada Midnight Blue door finish
Escada Midnight Blue
ROC Cabinetry Escada Honey Maple door finish
Escada Honey Maple

Newtown Series

A slim Shaker profile with narrow rails creates a clean, mid-century-inspired look. Use it when you want some door definition without the heavier frame of a conventional Shaker kitchen.

Colors: Newtown Origami White, Newtown Jade Green, Newtown Charcoal Black, Newtown Silver Gray, Newtown Lakeside Blue, Newtown Cotton Oak.

Lakeside Blue is limited to base, tall and vanity cabinets; confirm Cotton Oak availability when planning your order.

ROC Cabinetry Newtown Origami White door finish
Newtown Origami White
ROC Cabinetry Newtown Jade Green door finish
Newtown Jade Green
ROC Cabinetry Newtown Charcoal Black door finish
Newtown Charcoal Black
ROC Cabinetry Newtown Silver Gray door finish
Newtown Silver Gray
ROC Cabinetry Newtown Lakeside Blue door finish
Newtown Lakeside Blue
ROC Cabinetry Newtown Cotton Oak door finish
Newtown Cotton Oak

Classic Series

Raised-panel doors add depth and traditional character. Decorative molding and warm hardware complement this profile in kitchens and coordinated bathroom vanities.

Colors: Classic White, Classic Chocolate.

ROC Cabinetry Classic White door finish
Classic White
ROC Cabinetry Classic Chocolate door finish
Classic Chocolate

Euro Matte Series

Flat slab fronts create a streamlined modern kitchen. Matte neutrals and blue work well with simple bar pulls; Walnut introduces a wood look without a detailed door profile.

Colors: Matte White, Matte Blue, Matte Gray, Walnut, Matte Charcoal Black.

ROC Cabinetry Matte White door finish
Matte White
ROC Cabinetry Matte Blue door finish
Matte Blue
ROC Cabinetry Matte Gray door finish
Matte Gray
ROC Cabinetry Walnut door finish
Walnut
ROC Cabinetry Matte Charcoal Black door finish
Matte Charcoal Black

Closet Series

Dedicated floor-standing storage in three coordinated finishes helps organize clothing, shoes and accessories. Plan hanging space, drawers and shelving together for a practical dressing room.

Colors: Soft White, Ashton Oak, Slate Oak.

ROC Cabinetry Soft White door finish
Soft White
ROC Cabinetry Ashton Oak door finish
Ashton Oak
ROC Cabinetry Slate Oak door finish
Slate Oak
ROC Cabinetry installation in a Palm Beach County kitchen

Where It Fits

Good projects for ROC Cabinetry

ROC is a great fit for a new construction or recently built kitchen that wants a modern, streamlined look, condo and high-rise bathroom vanity upgrades, and closet and dressing room systems where a matching door finish is the goal. It is also a popular choice alongside our outdoor kitchen cabinets, keeping the same modern language indoors and out.

How it works

What to expect from order to installation

ROC Cabinetry orders move through the same careful process as every brand we sell.
  1. 1

    Meet in person

    Meet in our Home Office to see samples, construction and finishes (by appointment).
  2. 2

    Design consultation

    We measure your space and bring door samples across all seven collections to your free design consultation.
  3. 3

    Confirm measurements

    Our team re-measures in person before an order goes to the factory, even past our easy measure guide.
  4. 4

    Order & ship

    In-stock finishes typically ship within days; special-order colors and modifications take a few weeks.
  5. 5

    Install & finish

    Our crew installs the cabinets and can coordinate hardware, lighting, and countertops at the same time.
ROC cabinet layout diagram showing the planned kitchen configuration

Design Tips

Designing around ROC's modern look

Because several ROC collections lean toward slab doors and clean lines, small details end up carrying a lot of the design weight. Hardware is one of the easiest ways to shift the feel of a ROC kitchen. Slim matte black bar pulls read sleek and minimal, while a warm brushed brass knob can soften an all-white slab kitchen. We keep hardware samples our team brings to you so you can see how a handful of options look against ROC's actual door finishes before committing.

Lighting is the other detail worth planning early. Under-cabinet lighting reads especially well against ROC's matte and high-gloss finishes, since flat door fronts reflect light more evenly than a heavily profiled traditional door. If your project includes a new kitchen hood or floating shelves, it's worth deciding on hardware and lighting finishes at the same time as your cabinet order.

Countertops also play a bigger role in a ROC kitchen than in a more heavily detailed traditional kitchen, since there's less door profile to draw the eye. A waterfall-edge slab in quartz or a honed natural stone tends to pair especially well with ROC's simplified door styles. Our countertops team can bring samples to the same design consultation where you're finalizing cabinet finishes.

Getting Started

How to start a ROC Cabinetry project

Most ROC Cabinetry projects start the same simple way: a free design consultation where our team brings door samples and finish options to you. From there, we schedule a free design consultation, either in your home or via virtual consultation, where we take exact measurements, talk through layout options, and put together a detailed quote. Because we sell direct from the manufacturer, that quote typically comes in 30%–60% off retail below what you'd pay for comparable cabinetry through a retail store or big box store.

If you're not sure yet which of our brands — US Cabinet Depot, Forevermark Cabinetry, ROC Cabinetry, Waypoint Living Spaces and WeatherStrong — is the right fit, that's a perfectly normal place to start. Bring photos of kitchens or closets you like, or browse our cabinet gallery ahead of time, and we'll help match the look to the brand and finish that fits your style and budget. Reach out through our contact page or call (561) 666-1026 whenever you're ready to get a project moving.

Project gallery

ROC Cabinetry Projects & Finishes

ROC Cabinetry contemporary kitchen in Palm Beach CountyROC Cabinetry slab-style bathroom vanityROC Cabinetry Closet Series dressing room systemKitchen hood matched to ROC Cabinetry matte finishROC Cabinetry two-tone kitchen islandFloating shelf matched to ROC Cabinetry finish

See ROC Cabinetry's modern finishes with our Palm Beach County team.

Free design consultation · Save 30%–60% off retail · Palm Beach County team

Answers

Frequently Asked Questions

What is ROC Cabinetry?

ROC Cabinetry is one of the cabinet brands we sell at Universal Factory Direct, alongside US Cabinet Depot, Forevermark Cabinetry, ROC Cabinetry, Waypoint Living Spaces and WeatherStrong. Every ROC cabinet is built with solid hardwood face frames, half-inch plywood box construction, 5/8-inch hardwood dovetail drawer boxes, and soft-close doors and drawers standard, across seven distinct collections that range from classic Shaker to sleek Euro Matte.

What collections does ROC Cabinetry offer?

ROC's catalog spans seven collections. The Shaker Series comes in Origami White, Jade Green, and Cotton Oak. The Inset Series is available in Origami White, Truffle Brown, and Hazelnut Oak. The Escada Series offers White, Dove, Vintage Wood, and Midnight Blue. The Newtown Series, a slim shaker, comes in six finishes including Charcoal Black and Silver Gray. The Classic Series is a raised panel door in Classic White, and the Euro Matte line offers matte slab doors in White, Gray, Blue, Walnut, and Charcoal Black. There is also a dedicated Closet Series in Soft White, Ashton Oak, and Slate Oak. See our overview of cabinet styles, colors and brands for how it compares to our other lines.

How is ROC Cabinetry different from Forevermark Cabinetry?

Our brands share solid box construction and soft-close hardware, but ROC leans toward a more contemporary style palette with slab and slim shaker doors, while Forevermark offers the broadest in-stock selection at the most accessible price point. We're happy to bring samples of both to your free design consultation.

Can ROC Cabinetry be used for closets, not just kitchens?

Yes. ROC's dedicated Closet Series comes in Soft White, Ashton Oak, and Slate Oak finishes, which makes it easy to carry a coordinated look from the kitchen into a closet and dressing room system elsewhere in the home.

Is ROC Cabinetry backed by a warranty?

Yes. ROC Cabinetry includes a one-year limited warranty covering manufacturing defects. The line is also TSCA Title VI compliant, meaning it meets the EPA's requirement for reduced formaldehyde emissions from imported wood products, and it is KCMA Certified for factory assembled cabinets at its Georgia facilities.

How much can I save on ROC Cabinetry compared to retail cabinet stores?

As a factory-direct dealer, we typically save customers 30%–60% off retail on ROC Cabinetry compared to retail cabinet store pricing. Reach out through our contact page or call (561) 666-1026 for a free, no-obligation quote.

Does ROC Cabinetry hold up well in a humid Florida kitchen?

Yes. Because ROC boxes are half-inch plywood rather than particleboard, they resist the swelling, warping and delamination that lower-grade cabinets can develop in a humid coastal climate. That durability matters in a kitchen, a bathroom vanity near a shower, or cabinetry installed near an outdoor kitchen opening.

Contact Us

Contact Us

Talk with Joe about your kitchen, bath, closet or outdoor kitchen project. Quotes are free, and there is never any obligation.
Joe Grushkin, owner of Universal Factory Direct
Service area
Serving Palm Beach County, Broward County and the Treasure Coast (all surrounding areas)
Hours
Mon–Fri 9:00am–5:00pm, Sat by appointment

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